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Head of Marketing (m/f/d)

München
Full-time
Permanent employee

Your mission

yoummday? Never heard of it? That's about to change, thanks to you.

No marketing that just looks good. No campaign without impact. Real ownership of a function you're bringing together for the first time.

As Head of Marketing (m/f/d) at our headquarters in Munich, you take full ownership of building a new, integrated marketing function, with short decision paths and plenty of room to shape it. Marketing at yoummday has grown organically so far, across three separate areas: Brand & Corporate Communications, Client Marketing (B2B), and Talent Market Place (TMP, B2C-style), our talent marketplace responsible for recruiting our freelance CX agents. You bring these three previously independent teams together: with an aligned strategy, central steering, and unified reporting.

YOUR MISSION
Build a focused, measurable and scalable marketing function that supports client growth, freelancer acquisition, and yoummday's brand positioning in our target markets.

YOUR RESPONSIBILITIES
  • Strategy & Prioritization. You define the overall marketing and brand strategy across clients, freelance agents, and corporate positioning, set clear priorities and budget allocation, and translate business goals into measurable marketing objectives and roadmaps.
  • Organization. You lead the Brand & Communications, Client Marketing, and Talent Market Place teams, clarify roles and interfaces between them, and decide where capabilities should be built internally or covered through agencies and freelancers.
  • Cross-Functional Marketing Capabilities. You establish an integrated approach to content, visual design, and brand guidelines, and build consistent analytics, tracking, and performance reporting that effectively supports all target groups and channels.
  • Channel and Audience Management. You define the role and objectives of the key channels, including website, performance marketing, social media, ABM, events, partnerships, and PR, and ensure clear end-to-end ownership of the most critical channels.
  • Performance Management. You manage marketing based on measurable outcomes such as lead generation, freelancer acquisition, conversion, and brand impact, create transparency on marketing spend and effectiveness, and continuously shift resources based on performance.

Your skillset

  • Marketing leadership at scale-up speed. You've led marketing in a scale-up or a similarly dynamic environment, where priorities shift constantly and structures emerge on the fly.
  • Strategy and execution in one hand. You think in roadmaps and target pictures as much as in campaign calendars and KPIs, and can show what you've both set up strategically and delivered operationally.
  • B2B growth and marketplace logic. You're at home with B2B growth as well as digital acquisition or two-sided marketplace models, where you need to win over both customers and freelance agents.
  • Commercial and analytical mindset. You make marketing decisions based on data rather than gut feeling, and understand how marketing translates into revenue, freelancer acquisition, and growth.
  • Hands-on leadership. You lead close to the team, set clear direction, and actively develop people, rather than just delegating.
  • Steering inward and outward. You've successfully managed agencies and freelancers and know how to work with cross-functional stakeholders.
  • Language skills. You communicate confidently in both German and English, spoken and written, at a C-level, and bring a good sense of humor to the table.

Your winning deal

  • Your benefits: In addition to 30 days of vacation, we also offer you a job lunch allowance (€69 per month), a “Givve” card (topped up with €50 per month) or a subsidized membership with Wellpass, discounts via “Corporate Benefits”, the option of leasing a JobRad, pension contributions (occupational pension & VL) and great team and company events.
  • Your workplace: You will work in a flexible, hybrid model from one of our dog-friendly and modern offices and will have the opportunity to do “work from abroad” within the EU for 2 weeks a year (*only applies to employees with an EU passport) 
  • Your footprint: A position in a profitable company where you have the freedom and confidence to help shape it and work with us on the “future of work”.
  • The values: We score highly with an open, authentic culture and a high-performing and humorous team that is already looking forward to making bold decisions with you and breaking new ground that will lead us to sustainable success.
  • Your opportunity: From day one, you will have the opportunity to take on responsibility, drive innovation and develop the company and yourself together with a team of experts.

About us

Are you looking for a profitable scale-up that offers you long-term prospects and a disruptive business model with a growth-oriented corporate culture? Do you also want to grow beyond the usual standards, bring your own initiative and appreciate actively shaping topics?  

Then yoummday is the right place for you! 

yoummday: “You made my day” - As an innovative SaaS platform, we connect companies with highly qualified freelance call center agents (“Talents”) worldwide. Our digital solution enables flexible, scalable and efficient customer support - without the need for traditional call center structures. We are a family-run Munich-based scale-up with over 350 employees (“Daymakers”) at 5 locations in Europe and 1 in the USA - further growth is inevitable ;).  

Become part of our team and set new standards in AI-supported customer service with us to create smart, data-driven solutions that inspire.

At yoummday, we value diversity and equal opportunities. We welcome applications regardless of gender, background, age, sexual orientation, religion, or disability. Different perspectives make us stronger – which is why we actively promote an inclusive work environment where everyone can reach their full potential.